The Updated terms WhatsApp helps integrate more closely into Facebook’s suite of products, as it aims to provide a more consistent experience for users across services, and enable the company to use aggregate information about all users to display targeted ads. The widely reported change was met with an outcry on social media, which led to a spread Rush to download the competing messaging app SignalAnd even triggered an antitrust investigation in Turkey.
The FAQ explains that WhatsApp and Facebook cannot see the user’s private messages or hear their calls. Records of messaging and calling users are not kept and subscriber location, contact information and group membership are kept private.
WhatsApp suggests that the majority of data sharing with Facebook derives from communicating with companies that use Facebook’s hosting services or after using Facebook-branded merchant services such as stores. Either of them may result in targeted ads to users.